Sephora Case Study
Beverly Hills, CA
Our Mission
From July 24-26, 2015, Santa Monica Bike Taxi was hired to fully wrap five pedicabs for complimentary ride service. We used city of Beverly Hills approved routes to celebrate the grand opening and arrival of a Sephora store at 270 North Beverly Drive.
Our Solution
For 6 hours each day, clean cut, professional pedicab operators gave complimentary rides to and from the brand new Sephora location. Our smile-making, three-wheeled machines delivered customers to and from Sephora to shoppers’ cars. Free rides sure do have a way of selling themselves and creating a big positive brand association.
The Results
Success! Drivers gave over 350 rides over three days and made thousands of impressions. Customers and the clients were delighted in our professionalism and the fun service added to the new store’s inaugural weekend.
Campaign By The Numbers
5 Pedicabs Wrapped
5 of our pedicabs gave complimentary rides to and from this Sephora location while also serving as an outdoor advertisment
90 Hours of Rides
5 Pedicabs gave rides for 6 hours each day for 3 days.
350 Pedicab Rides Given
350 rides were given during that 3 day period, during which time the pedicabs ads were seen by thousands of potential customers.
300 Miles Cycled
These 5 pedicabs covered a lot of ground, ensuring the outdoor ads were seen in an environmentally clean way!