Miller Lite SXSW Case Study
Austin, TX – South By Southwest
Our Mission
Miller Lite requested the buyout of an entire fleet of 20 pedicabs in Austin, Texas to reach attendees of the South By Southwest conference and festival. This SXSW pedicab advertising campaign would run for the duration of the festival.
Our Solution
For this SXSW pedicab advertising campaign, our pedicabs were outfitted with Miller Lite branding and included reflective accenting to make the edgy design stand out at night. Pedicab drivers distributed ride coupon vouchers that encouraged passengers to hail a Miller Lite cab for discounted rides.
The Results
Pedicab drivers made over 300,000 impressions and rode for more than 7,000 miles in providing over 8,000 rides throughout this SXSW pedicab advertising campaign. Passengers hailed Miller Lite branded pedicabs to redeem over 500 ride discount vouchers!
Our Campaign By The Numbers
20 Pedicabs Wrapped
Miller Lite had us wrap an entire fleet of 20 pedicabs during the South By Southwest festival.
300 Thousand SXSW Impressions
As they rode more than 7,000 miles, our rolling outdoor advertisements were seen by over 300,000 people!
8,000 Pedicab Rides Given
Our drivers gave over 8,000 rides in these Miller Lite branded vehicles
500 Ride Vouchers Used
Our drivers distributed discounted ride coupons to festival visitors. 500 of these vouchers were used for discounted cab rides in our Miller Lite branded vehicles.