Our Mission

From January 4-8, 2023, Pedicab United’s local affiliate Las Vegas Rickshaw was once again hired by Samsung to provide an outdoor advertising campaign at the 2023 Consumer Electronics Show.

We provided 15 fully wrapped pedicabs, that were equipped with Samsung Sound Towers on the front of the bike. Drivers were also equipped with a digital backpack advertisement. This campaign took place all over the Las Vegas area, including Downtown, at the Convention Center, and along the Las Vegas Strip.

The purpose of the campaign was to advertise Samsung and their latest home technologies, while also building a rapport with riders by providing pedicab transportation for Consumer Electronics Show attendees around the Las Vegas areas during the convention.

Our Solution

From 11am – 7pm each day of the Consumer Electronics Show, our friendly and professional pedicab operators offered visitors complimentary rides in Samsung branded pedicabs. While providing this valuable service to convention goers, the pedicabs and drivers served as moving interactive advertisements for Samsung.

The wrapped pedicabs rolled through the streets of Las Vegas, with the Samsung Sound Towers at their front entertaining all with a playlist of music selected by Samsung. The digital ads on the backs of our drivers also captured the attention of passengers and passers-by alike, as they displayed ads for Samsung’s newest home innovations. This combination of exciting and attractive sights and sounds delivered Samsung’s marketing message to all who saw or heard it. Meanwhile, passengers got an even more interactive experience while enjoying their free rides.

The Results

For the second year in a row, our CES partnership with Samsung was an incredible success! We gave riders over 320 hours of complimentary rides during the 4 days around CES and attracted the eyes and ears of thousands more with the audio-visual delights our pedicabs delivered.

Music echoed through the streets of Las Vegas, and the digital ads on our drivers mixed with the lights from the Samsung Sound Towers to bring even more color and light to a city known for glitter and gold during this outdoor advertising campaign.

Our clients at Samsung were again pleased with the results of the pedicab advertising campaign. We are also certain that the many riders who enjoyed Las Vegas Rickshaw’s courtesy and professionalism on their free rides also were satisfied as well.

Overall, this was another Consumer Electronics show success for both us and our advertising partners.

Campaign By The Numbers