Samsung CES 2022 Case Study
Las Vegas, NV
Our Mission
From January 4-8, 2022, Pedicab United’s local affiliate Las Vegas Rickshaw was hired by Samsung to provide a combination of 10 fully wrapped pedicabs and 10 of our billboard sign bikes for an outdoor advertising campaign at the 2022 Consumer Electronics Show. This campaign took place all over the Las Vegas area, with operations centering in Downtown, at the Convention Center, and at Caesar’s Palace.
Our Solution
For 8 hours each day, our professional and friendly pedicab operators gave complimentary rides in Samsung branded cabs. Meanwhile; our mobile billboard bikes carried Samsung marketing as they rode around the Las Vegas area. This combination worked to maximize the number of eyes that saw the pedicab ads, while also providing a valuable service to Consumer Electronics Show visitors.
The Results
The campaign was very successful. We gave over 320 hours of rides during the 4 days around CES while making hundreds of thousands of impressions. Our clients were pleased with the results, as were the many riders who enjoyed Las Vegas Rickshaw’s courtesy and professionalism.
Campaign By The Numbers
10 Pedicabs Wrapped
10 of our pedicabs gave complimentary rides to Consumer Electronics Show attendees, while acting as an interactive outdoor advertising platform.
320 Hours of Rides
10 Pedicabs gave rides for 8 hours each day for 4 days.
10 Mobile Billboard Pedicabs
On top of the 10 wrapped pedicabs giving rides, we also had 10 mobile billboard sign bikes riding around Las Vegas during the same hours.
300,000+ Impressions Made
These 20 pedicabs made outdoor advertising impressions to over 300,000 Las Vegas visitors and locals; as well as the 45,000 Consumer Electronics Show visitors