Cricket Wireless Case Study
Multi City
Our Mission
On December 4th, Pedicab United was contacted regarding a 10-city, 10-day advertising campaign with a desired start date between December 12th and December 14th for all markets. Cities included Atlanta, Chicago, Dallas, Fort Lauderdale/Miami, Houston, Los Angeles, New York City, Philadelphia, San Diego, and San Francisco. Each market was to offer eight hours of free rides for ten of the twelve days, wear branded clothing, and hand out promotional items to the general public while encouraging a switch or remaining committed to Cricket.
Our Solution
Within a week, artwork was delivered, revised, approved, printed, shipped, and installed as full wrap for all 10 cities. 90+ target locations were chosen. Pedicabs drove or were transported to location each day, with three pedicabs deployed in each market.
The Results
Passengers enjoyed over 9000 free rides with 30 pedicabs. We gave an average of four rides an hour per pedicab, with pedicabs also participating in daily parades on location with brand ambassadors, a bike billboard, and the Merrier Carrier display truck. We hit as many as twelve different target zones per city throughout the campaign and took more than 3,000 photos, which were shared via our box.com account.
Campaign By The Numbers
10 Simultaneous Markets
Our outdoor advertising campaign reached across 10 cities at the same time.
30 Pedicabs Wrapped
We had Cricket Wireless advertisements wrapped on our pedicabs, 3 in each of our 10 markets.
2400 Hours Of Rides
For a total of 2400 hours of rides, our pedicabs were seen and ridden while also passing out Cricket promotional materials
9000 Pedicab Rides Given
Our 30 pedicabs gave over 9000 free rides, averaging 4 rides an hour.