Budweiser & Bud Light Case Study
Austin, TX – South By Southwest
Our Mission
For the month of March 2016, Budweiser and Bud Light contracted us for a SXSW pedicab advertising campaign using 20 pedicabs to promote Bud and Bud Light. These 20 branded pedicabs would be servicing Austin’s South By Southwest and Kite Festivals.
Our Solution
Each of our pedicab drivers provided up to 50 rides a day per pedicab for all ten days of the SXSW pedicab advertising campaign, and displayed our Bud and Bud Light advertisements in front of tens of thousands of attendees repeatedly for not just the entirety of the SXSW fest, but the rest of the month of March. In total, we gave over 8,000 rides and rode more than 7,000 miles.
The Results
Pedicab advertising at SXSW reached over 100,000 festival goers interested in music, film, and technology, as well as attendees of Austin’s very popular Kite Festival as they laid eyes on our pedicabs. These 20 rolling billboards scored between 300,000 to 400,000 impressions for the ten day festival alone.
Our SXSW Advertising Campaign By The Numbers
20 Branded Pedicabs
20 pedicabs were wrapped with Budweiser and Bud Light ads during the South By Southwest festival.
8000 Pedicab Rides Given
During the 10 days of the SXSW festival, 8000 pedicab rides were given to attendees and were seen by the 100,000 visitors as well as locals.
7000 Miles Cycled
Our pedicabs traveled over 7000 miles during the festival, giving the outdoor advertisements they were decorated with between 300,000 to 400,000 impressions.