Popchips Case Study
Santa Monica, CA
Our Mission
In 2014, Popchips hired Pedicab United to deliver a campaign that branding 10 pedicabs and handing out thousands of samples on the beachfront of Santa Monica, California for the extremely busy 4th of July weekend on the shores of the Pacific.
Our Solution
With this 4th falling on a Friday, we worked an extremely powerful and high exposure four day set, distributing samples and popchips brand from Santa Monica to Venice to Marina Del Rey. Our drivers rode for minimum shifts of eight hours and were exposed to over 150,000 daily visitors for what was the Los Angeles area coast’s busiest weekend of 2014.
The Results
The holiday weekend attracted an estimated 150,000 daily visitors to the Los Angeles coast. Our drivers made over 400,000 impressions and distributed over 2,000 free samples of popchips’ barbecue and original flavors over the four day campaign.
Our Campaign By The Numbers
10 Pedicabs Wrapped
We wrapped 10 pedicabs in an eye popping Popchips advertisement during this July 4th weekend campaign.
400 Thousand Impressions
This outdoor advertising campaign was seen by over 400,000 people as our drivers gave rides and handed out samples.
2000 Samples Distributed
During the 4 day weekend, our drivers passed out over 2000 samples of popchips barbecue and original flavors.
320 Hours Pedaled
Our drivers pedaled for over 320 hours across one of LA’s busiest 4 day weekends.